TheUser—>Flow

UX strategy driven by imapct

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Real data, for real users

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Imagen gif de usabilidad en móbiles de las web de CosmoCaixa y CaixaForum
Identifying actionable insights to drive strategic decision-making

Fundació ”la Caixa”. Non-profit foundation.

Imagen gif de usabilidad en móbiles de las web de CosmoCaixa y CaixaForum
Identifying actionable insights to drive strategic decision-making

Fundació ”la Caixa”. Non-profit foundation.

White levitating spheres
Empowering professionals through Lighting Platform

Simon Electric

White levitating spheres
Empowering professionals through Lighting Platform

Simon Electric

Transforming digital presence through impactful messaging in the climate change industry.

Mitti Labs. Reducing methane on Earth

Transforming digital presence through impactful messaging in the climate change industry.

Mitti Labs. Reducing methane on Earth

Two skyscrapers next to each other
Clinical Nutrition & Medical Products Platform

Fresenius Kabi

Two skyscrapers next to each other
Clinical Nutrition & Medical Products Platform

Fresenius Kabi

Ono intranet
Enterprise UX recognized by Nielsen Norman Group

Beezy

Ono intranet
Enterprise UX recognized by Nielsen Norman Group

Beezy

ABOUT ME

Senior UX & Product Designer based in Barcelona with 10+ years of experience in strategic UX, CRO, information architecture and complex eCommerce experiences. Lecturer at Universitat Oberta de Catalunya (UOC).

I help companies align business goals, product strategy and user needs to create digital experiences that convert.

Expertise in, strategic UX & Product Thinking, CRO & Analytics, Information Architecture, Complex eCommerce, Workshops & Stakeholder Alignment, Service Design

From product definition to scalable user experiences, I design with clarity, strategy and business impact.

SERVICES

Strategic UX & CRO

User flows, UX, UI

Information Architecture

Workshop facilitator

Stakeholder alignment