Challenge

Beezy was building a digital workplace platform to extend SharePoint and Office 365 with social collaboration capabilities.
The challenge was to make highly complex enterprise intranets usable, scalable, and adoptable by large organizations with thousands of employees, strict governance, and heterogeneous user roles.

Traditional SharePoint intranets suffered from low adoption, poor findability, and excessive cognitive load. Beezy needed to solve these UX issues without breaking technical, security, or organizational constraints.

Key objectives

• Make enterprise intranets understandable and usable for everyday employees

• Encourage participation and collaboration, not just content consumption

• Design a flexible information architecture adaptable to different organizations

• Seamlessly integrate a social layer into SharePoint-based environments

• Enable client intranets to feel closer to a modern website than a legacy corporate tool

Solution

1. Stakeholder Analysis & Product Context
   Worked within a cross-functional product team to understand enterprise constraints, user roles, governance models, and real-world adoption challenges across large organizations.

   
   

2. User Flows & Information Architecture
   Contributed to scalable IA models and navigation patterns that reduced cognitive load and helped users quickly locate content, communities, and tasks across complex intranet structures.

   
   

3. Social & Collaboration UX
   Designed and refined UX patterns for activity streams, communities, and participation flows, making collaboration intuitive and lowering barriers to contribution in enterprise contexts.

   
   

4. UX/UI Design & Prototyping
   Iterated on core product interfaces and reusable patterns, balancing clarity and usability while working within the technical constraints of SharePoint 2010 / Office 365.

   
   

5. Product Implementation
   Delivered UX patterns and interaction models used as the foundation for multiple enterprise intranets, later customized by client organizations.

Impact

Business Impact

• Beezy became the platform foundation for large-scale enterprise intranets

• In 2013, ONO’s intranet, built on Beezy’s capabilities, was recognized by the Nielsen Norman Group as one of the Top Intranets Worldwide, validating the UX approach of the underlying product

User Impact

• Increased participation through integrated social features

• Intranet experiences described as closer to a modern website than a traditional corporate tool. Read reviews

Personal Impact

• Contributed as Product Designer to a platform behind a globally recognized intranet

• Built strong expertise in enterprise UX, information architecture at scale, and design under technical constraints

• Established a foundation for later work in complex B2B and digital workplace products.