Challenge

Fresenius Kabi, part of the Fresenius Group which tallied over €8 billion in sales in 2023 and employed around 43,000 people globally, needed to support nutrition teams across primary care and senior-care settings. They lacked digital tools for patient monitoring, intelligent product lookup, and data-driven decision‑making, resulting in inefficiencies during nutritional assessment and product recommendation workflows.

Key objectives

• Enable nutrition teams in healthcare centers to easily track patients' nutritional progress.

• Provide fast access to Fresenius Kabi’s medical nutrition and infusion product catalog via smart search and filtering.

• Offer admin capabilities: user and permission management, clinic/patient data dashboards, and reporting.

• Tailor UX for distinct user groups: primary care and elderly‐care professionals.

Solution

1. Stakeholder Analysis & Research
   Engaged key Fresenius stakeholders and mapped user roles and workflow needs, differentiating between field‑based primary care and institutional elder‑care contexts.

   
   

2. User Flows & Information Architecture
   Designed separate UX flows for each user group, optimizing ease‑of‑use and task completion within mobile app constraints.

   
   

3. Technical & Data Architecture
   Mapped backend architecture, defined the data model, key KPIs, and data sources to support patient tracking, product lookup, and reporting features.

   
   

4. UX/UI Design & Prototyping
   Created interface explorations and wireframes, prioritized features, then progressed through fidelity stages with iterative testing and validation sessions.

   
   

5. Product Implementation
   Delivered two mobile apps, one for patient nutritional assessment and follow‑up, the other for smart vademecum / product recommendation, and an admin dashboard for user management and data visualization.

Impact

Business Impact

• Enabled digital transformation for nutrition workflows in healthcare centers.

• Streamlined access to Fresenius Kabi’s product offerings, supporting alignment with their broader nutrition and Infusion/MedTech portfolio (~€8 billion Nutrition in 2023)

User Impact

• Clinicians gained intuitive, mobile-friendly tools: one app to track patient nutritional status, another to search products via filters and search.

• Administrators could manage users, permissions, centers, and extract data dashboards and reports efficiently.

Personal Impact

• Led UX strategy and end‑to‑end product design in a regulated pharma environment.

• Deepened skills in aligning stakeholder needs, designing tailored flows, and executing full mobile + web implementations.